Publication
Title
Children and a changing media environment : investigating persuasion knowledge for integrated advertising formats
Author
Panic, K.
Hudders, K.
Destoop, K.
Cauberghe, V.
De Pelsmacker, P.
Language
English
Source (book)
Proceedings of the 10th Icoria Conference, Stockholm
Publication
2012
Note
CD-ROM
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Project info
The effect of brand placement disclosure on the responses to brand placement by adults and children
Publication type
P3 Proceeding
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
19.07.2012
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/1000830151162165141