Children and a changing media environment : investigating persuasion knowledge for integrated advertising formats

Publication

Title				Children and a changing media environment : investigating persuasion knowledge for integrated advertising formats

Author				Panic, K. Hudders, K. Destoop, K. Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the 10th Icoria Conference, Stockholm

Publication				2012

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				The effect of brand placement disclosure on the responses to brand placement by adults and children
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

19.07.2012

Last edited

17.06.2024

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