Developing different types of anticipated experience positioning for electric cars

Publication

Title				Developing different types of anticipated experience positioning for electric cars

Author				Moons, Ingrid De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 11th Icoria Conference, Stockholm

Publication				2012

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				The role of emotions and emotional design in the adoption process of electric cars.
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

19.07.2012

Last edited

17.06.2024

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