How traceability is restructuring Malawi's tobacco industryHow traceability is restructuring Malawi's tobacco industry
Institute of Development Policy and Management
Impact of Globalization
Antwerp :UA, Institute of Development Policy and Management, 2012[*]2012
IOB working paper ; 2012:05
University of Antwerp
This article applies a global value chain framework to tobacco in Malawi. It illuminates how cigarette manufacturers govern the chain and control first-tier suppliers: the leaf merchants. Due to credence and litigation concerns, manufacturers have become obsessed with leaf integrity. Contract farming offers merchants the ability to meet manufacturers compliance and traceability requirements. It also offers an opportunity for process and product upgrading by smallholders, but threatens to exclude poorer growers. The article concludes by outlining current contractual practices and the possible role of third parties in this rapid institutional evolution.