Publication
Title
Online advertising and congruency effects : it depends on how you look at it
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2012
ISSN
0265-0487
1759-3948 [online]
Volume/pages
31:3(2012), p. 579-604
ISI
000307612500007
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 09.10.2012
Last edited 31.10.2018
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