Mixed methods, bifocal vision : combining quantitative and qualitative data to assess public service performance
Faculty of Social Sciences. Communication Sciences
Participations: journal of audience and reception studies. - Middlesex
University of Antwerp
This article discusses the qualitative and quantitative public consultations used to prepare management contracts between Flemish government and public broadcaster VRT in 2005 and 2010. Reviewing the methodological set-up of each research, their respective strengths and weaknesses, and comparing the findings they generated, the article explores the consequences of methodological choices and the partial views of reality each method generates. Subsequently, the combination of quantitative and qualitative is discussed, each approach enabling an overcoming of some of the others limitations, with particular attention to the potential policy uses of such multimethod approach.