Title
About the misleading labels of the Howard & Sheth typology: abstract About the misleading labels of the Howard & Sheth typology: abstract
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Ulster :University of Ulster, [*]
Source (book)
Marketing: unity in diversity: proceedings of the 1994 annual conference / Bell, Jim [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle