Title
A systematic study of the Howard & Sheth typology's citations in marketing textbooksA systematic study of the Howard & Sheth typology's citations in marketing textbooks
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
report
Publication
Antwerpen :UFSIA, [*]
Source (series)
Working paper / UFSIA, Centrum voor Bedrijfseconomie en Bedrijfseconometrie , 218
Volume/pages
44 p.
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle