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Title
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A systematic study of the Howard & Sheth typology's citations in marketing textbooks
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Author
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Language
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English
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Source (series)
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Working paper / UFSIA, Centrum voor Bedrijfseconomie en Bedrijfseconometrie , 218
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Publication
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Antwerpen
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UFSIA
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1995
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Volume/pages
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44 p.
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