Measuring success in export marketing strategy: a critical review

Publication

Title				Measuring success in export marketing strategy: a critical review

Author				Matthyssens, Paul Pauwels, P.

Language				English

Source (book)				Proceedings of the Third Symposium of the Consortium for International Marketing Reseach, May 30 - June 2, 1995 / Madsen, Tage Koed [edit.]

Publication				Odense : 1995

Volume/pages				p. 185-204

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

17.06.2024

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