Title
Measuring success in export marketing strategy: a critical review Measuring success in export marketing strategy: a critical review
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Odense , [*]
Source (book)
Proceedings of the Third Symposium of the Consortium for International Marketing Reseach, May 30 - June 2, 1995 / Madsen, Tage Koed [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle