Getting closer and nicer: partnerships in the supply chain

Publication

Title				Getting closer and nicer: partnerships in the supply chain

Author				Matthyssens, Paul van den Bulte, Christophe

Language				English

Source (book)				Marketing strategies: new approaches, new techniques / McDonald, M. [edit.]

Publication				Oxford : Elsevier-Pergamon , 1995

Volume/pages				p. 103-118

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				H3 Book chapter

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

To cite this reference