Publication
Title
Getting closer and nicer: partnerships in the supply chain
Author
Matthyssens, Paul
van den Bulte, Christophe
Language
English
Source (book)
Marketing strategies: new approaches, new techniques / McDonald, M. [edit.]
Publication
Oxford
:
Elsevier-Pergamon
,
1995
Volume/pages
p. 103-118
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/103110151162165141