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Title
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Can advertising make free-to-air broadcasting more profitable than pay-tv?
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Author
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Language
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English
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Source (journal)
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International Journal of Sport Finance
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Publication
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2012
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ISSN
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1558-6235
1930-076X
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Volume/pages
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7
(2012)
, p. 358-364
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ISI
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000208982700006
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