Title
Can advertising make free-to-air broadcasting more profitable than pay-tv? Can advertising make free-to-air broadcasting more profitable than pay-tv?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Economics
Mass communications
Source (journal)
International Journal of Sport Finance
Volume/pages
7(2012) , p. 358-364
ISSN
1558-6235
ISI
000208982700006
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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Handle