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Title
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Celebrities' quest for a better world understanding flemish public perceptions of celebrities' societal engagement
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Author
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Abstract
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| Although one of the main aims of celebrities' societal engagement is to grab the attention of a wide audience for a social cause, research about public perceptions of the phenomenon is scarce. This study wants to gain a theoretical and empirical insight into the possible influence of celebrities' engagements on the general population. An internet survey among a sample of one thousand Flemish adults was conducted to ascertain which celebrities are considered to support social causes and how the general population perceives this phenomenon. Results show a select group of celebrity supporters, i.e. those in a deeply engaged role or with a considerable track record of engagement, to be the most popular. While most respondents consider such celebrity engagements to make a significant contribution to social-profit organisations' goals, scepticism about the celebrities' motives is apparent. Young adults and celebrity news followers, traditionally less involved in social causes, demonstrate a more positive attitude towards celebrity engagement than older respondents. As such, celebrities' societal engagement might be advantageous in reaching thus far uninterested parts of society. |
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Language
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English
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Source (journal)
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Javnost. - Ljubljana
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Publication
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Ljubljana
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2012
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ISSN
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1318-3222
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DOI
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10.1080/13183222.2012.11009092
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Volume/pages
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19
:3
(2012)
, p. 75-92
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ISI
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000310925800005
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Full text (Publisher's DOI)
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