Valores interculturales en la comunicación publicitaria internacional : un análisis cualitativo basado en corpus

Publication

Title

Author

Abstract

Language

Spanish

Source (journal)

Pensar la publicidad

Publication

2012

ISSN

1887-8598

1989-5143

Volume/pages

6:2(2012), p. 243-261

Full text (Publisher's DOI)

Full text (publisher's version - intranet only)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				International Business Communication

Publication type				A1 Journal article

Subject				Sociology Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identification

Creation

15.02.2013

Last edited

28.02.2018

To cite this reference