Publication
Title
Putting brands into play : how game difficulty and player experiences influence the effectiveness of in-game advertising
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2013
ISSN
0265-0487
1759-3948 [online]
Volume/pages
32:1(2013), p. 17-44
ISI
000315249100002
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
E-info
Record
Identification
Creation 19.02.2013
Last edited 27.08.2018
To cite this reference