Publication
Title
Emotional advertising : revisiting the role of product category
Author
Abstract
Language
English
Source (journal)
Journal of business research. - New York
Publication
New York : 2011
ISSN
0148-2963
Volume/pages
64:4(2011), p. 418-426
ISI
000287566200011
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 19.02.2013
Last edited 10.07.2018
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