Title
Service-based differentiation strategies for business incubators : exploring external and internal alignmentService-based differentiation strategies for business incubators : exploring external and internal alignment
Author
Faculty/Department
Faculty of Applied Economics
Research group
Management
Publication type
article
Publication
Calcutta,
Subject
Economics
Mathematics
Engineering sciences. Technology
Source (journal)
Technovation / Union Carbide. Chemicals Division. - Calcutta
Volume/pages
32(2012):12, p. 656-670
ISSN
0166-4972
ISI
000312971100002
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
Strategicpositioningandfittheoriesmayinformtheservice-baseddifferentiationstrategiesthat incubatorsusetosecureexternalandinternalalignment.Externalalignmentrelatestotenantservice expectationsandperceptions;internalalignmentinvolvesacompetenceconfigurationforeach strategy alternative.Byimplementingtheproposedframework,anincubatorcanachieveservice differentiationandultimatelyenhancedcustomer(tenant)value.Qualitativeresearchamongnonprofit economicdevelopmentincubatorsrevealstwoservice-baseddifferentiationpositions:specialistsand generalists.Whereasextantresearchadvocatesonlyaspecialiststance,thepresentanalysisconfirms that service-baseddifferentiationcanresultfromageneraliststance.Thisstudyoffersthefirsttypology of service-baseddifferentiationstrategiesforincubatorsthatalignsstrategywithexternalandinternal variables.
E-info
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