|
Title
|
|
|
|
Service-based differentiation strategies for business incubators : exploring external and internal alignment
|
|
|
Author
|
|
|
|
|
|
|
Abstract
|
|
|
|
| Strategicpositioningandfittheoriesmayinformtheservice-baseddifferentiationstrategiesthat incubatorsusetosecureexternalandinternalalignment.Externalalignmentrelatestotenantservice expectationsandperceptions;internalalignmentinvolvesacompetenceconfigurationforeach strategy alternative.Byimplementingtheproposedframework,anincubatorcanachieveservice differentiationandultimatelyenhancedcustomer(tenant)value.Qualitativeresearchamongnonprofit economicdevelopmentincubatorsrevealstwoservice-baseddifferentiationpositions:specialistsand generalists.Whereasextantresearchadvocatesonlyaspecialiststance,thepresentanalysisconfirms that service-baseddifferentiationcanresultfromageneraliststance.Thisstudyoffersthefirsttypology of service-baseddifferentiationstrategiesforincubatorsthatalignsstrategywithexternalandinternal variables. |
|
|
|
Language
|
|
|
|
English
|
|
|
Source (journal)
|
|
|
|
Technovation / Union Carbide. Chemicals Division. - Calcutta
|
|
|
Publication
|
|
|
|
Calcutta
:
2012
|
|
|
ISSN
|
|
|
|
0166-4972
|
|
|
DOI
|
|
|
|
10.1016/J.TECHNOVATION.2012.09.002
|
|
|
Volume/pages
|
|
|
|
32
:12
(2012)
, p. 656-670
|
|
|
ISI
|
|
|
|
000312971100002
|
|
|
Full text (Publisher's DOI)
|
|
|
|
|
|
|
Full text (publisher's version - intranet only)
|
|
|
|
|
|