Publication
Title
Stereotypes, ideology and persuasion in America's Army
Author
Abstract
STEVEN MALLIET & WANNES RIBBENS Stereotypes, ideology and persuasion in America's Army This study investigates the influence of the shooting game America's Army on players' cognitions and attitudes towards Muslims and the army. In order to reconcile two contrasting views on game rhetoric (the framing and the critical reflection perspective), the perceptions and involvement of the player are forwarded as intermediary factors in the game effect model. We hypothesize that, in addition to mere exposure to America's Army, perceived realism and moral engagement will be significant predictors of attitudinal and cognitive outcomes. The results of an online survey (N = 354) partly confirm these expectations: Frequency of play is not significantly related to any hypothesized outcome. Perceived realism significantly correlates with all cognitive and attitudinal measures. Moral distance correlates with cognitions and attitudes towards Muslims. This confirms that mere exposure is not a sufficient condition for game persuasion, and that the player should be considered a defining factor in the process of game rhetoric.
Language
Dutch
Source (journal)
Tijdschrift voor communicatiewetenschap. - Houten
Publication
Houten : 2012
ISSN
1384-6930
Volume/pages
40:4(2012), p. 35-+
ISI
000312423500003
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 28.02.2013
Last edited 03.05.2017
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