Title
Stereotypes, ideology and persuasion in America's Army Stereotypes, ideology and persuasion in America's Army
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Houten ,
Subject
Mass communications
Source (journal)
Tijdschrift voor communicatiewetenschap. - Houten
Volume/pages
40(2012) :4 , p. 35-+
ISSN
1384-6930
ISI
000312423500003
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Abstract
STEVEN MALLIET & WANNES RIBBENS Stereotypes, ideology and persuasion in America's Army This study investigates the influence of the shooting game America's Army on players' cognitions and attitudes towards Muslims and the army. In order to reconcile two contrasting views on game rhetoric (the framing and the critical reflection perspective), the perceptions and involvement of the player are forwarded as intermediary factors in the game effect model. We hypothesize that, in addition to mere exposure to America's Army, perceived realism and moral engagement will be significant predictors of attitudinal and cognitive outcomes. The results of an online survey (N = 354) partly confirm these expectations: Frequency of play is not significantly related to any hypothesized outcome. Perceived realism significantly correlates with all cognitive and attitudinal measures. Moral distance correlates with cognitions and attitudes towards Muslims. This confirms that mere exposure is not a sufficient condition for game persuasion, and that the player should be considered a defining factor in the process of game rhetoric.
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