Title
Multiple screens in the living room : a study on simultaneous media use Multiple screens in the living room : a study on simultaneous media use
Parallel title
Meerdere schermen in de huiskamer : een onderzoek naar simultaan mediagebruik
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Houten ,
Subject
Mass communications
Source (journal)
Tijdschrift voor communicatiewetenschap. - Houten
Volume/pages
40(2012) :4 , p. 60-70
ISSN
1384-6930
ISI
000312423500005
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Abstract
EVELIEN D'HEER, STEVE PAULUSSEN & CEDRIC COURTOIS Multiple screens in the living room: a study on simultaneous media use Today's (home) media environment is becoming increasingly saturated. Smartphones, tablets and laptops enter our living rooms and possibly alter our television viewing experience. In this paper, we want to grasp to what extent the use and role of television changes in the presence of multiple mobile media technologies. Through a multi-method approach we explore TV viewing behavior in a media-rich living room. Survey results indicate that the ownership of multiple media technologies in the home environment promotes their use whilst watching television. In addition, in-depth interviews reveal that in these media-rich living rooms media consumption becomes both more individualized and more social. According to the interviewees, social interaction within the living room has not decreased, but rather complemented with online conversations. These conversations can be in accordance (or congruent) with television content, but most of the time they are unrelated (or incongruent).
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