The autoethnography of creative design : from medium to shiftThe autoethnography of creative design : from medium to shift
Faculty of Arts. Linguistics and Literature
Research Centre for Visual Poetics
Semiotix : design, style and fashion
(2013):1, p. 1-30
University of Antwerp
This article explores the potential of an autoethnographic method for academic reflection on processes of creative design. Inspired by work such as Livingston´s Ethnographies of Reason, the author uses this method to trace her own reasoning and decision-making when trying to design or build garments in such a way as to establish a dialogue between fashion and architectural principles and practices. This is illustrated with a description of the steps that lead from an earlier collection, Medium, to the design of a new fashion collection, Shift. One important conclusion is that creative design is an emergent process rather than a linear path from concept to implementation. At the same time, it is shown that the process can be traced and accounted for.