|
Title
|
|
|
|
Brand placement in a real-life television show : the effectiveness of integrated and non-integrated placement and the role of connectedness
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Proceedings of the 42st European Marketing Academy Conference (EMAC), Istanbul, Turkey
| |
|
Publication
|
|
|
|
2013
| |
|