Publication
Title
Brand placement in a real-life television show : the effectiveness of integrated and non-integrated placement and the role of connectedness
Author
Language
English
Source (book)
Proceedings of the 42st European Marketing Academy Conference (EMAC), Istanbul, Turkey
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 30.04.2013
Last edited 12.09.2013
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