Title
Brand placement in a real-life television show : the effectiveness of integrated and non-integrated placement and the role of connectedness Brand placement in a real-life television show : the effectiveness of integrated and non-integrated placement and the role of connectedness
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the 42st European Marketing Academy Conference (EMAC), Istanbul, Turkey
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle