Publication
Title
Context matters! The impact of context perceptions on the effectiveness of brand placements in movies
Author
Language
English
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 30.04.2013
Last edited 12.09.2013
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