Publication
Title
Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie
Author
Overmars, Suzanne
Poels, Karolien
Language
Dutch
Source (book)
Etmaal van de Communicatiewetenschappen, Leuven 9-1 februari 2012
Publication
2012
UAntwerpen
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
P3 Proceeding
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
29.05.2013
Last edited
05.06.2015
To cite this reference
http://hdl.handle.net/10067/1080880151162165141