Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie

Publication

Title				Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie

Author				Overmars, Suzanne Poels, Karolien

Language				Dutch

Source (book)				Etmaal van de Communicatiewetenschappen, Leuven 9-1 februari 2012

Publication				2012

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)

Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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29.05.2013

Last edited

05.06.2015

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