Title
Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
Etmaal van de Communicatiewetenschappen, Leuven 9-1 februari 2012
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle