Title
How product representation shapes virtual experiences and re-patronage intention : the role of mental imagery processing and experiential value
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle