Publication
Title
How product representation shapes virtual experiences and re-patronage intention : the role of mental imagery processing and experiential value
Author
Language
English
Source (book)
42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.05.2013
Last edited 12.09.2013
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