Publication
Title
How product representation shapes virtual experiences and re-patronage intention : the role of mental imagery processing and experiential value
Author
Language
English
Source (book)
63rd Annual Conference of the International Communication Association (ICA), Istanbul
Publication
2013
Volume/pages
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Record
Identification
Creation 29.05.2013
Last edited 02.09.2016