Liking for the ad and interest in purchase examined by OLS and SUR

Publication

Title				Liking for the ad and interest in purchase examined by OLS and SUR

Author				Planchon, John M. Mathur, Anil James, William L. van Hoof, Liliane

Language				English

Source (journal)				Review of business research

Publication				2012

Volume/pages				12 :5 (2012) , p. 143-149

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Management

Publication type				A2 Journal article

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

30.05.2013

Last edited

07.10.2022

To cite this reference