Title
Liking for the ad and interest in purchase examined by OLS and SUR Liking for the ad and interest in purchase examined by OLS and SUR
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Economics
Source (journal)
Review of business research
Volume/pages
12(2012) :5 , p. 143-149
ISSN
1546-2609
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle