Publication
Title
Liking for the ad and interest in purchase examined by OLS and SUR
Author
Planchon, John M.
Mathur, Anil
James, William L.
van Hoof, Liliane
Language
English
Source (journal)
Review of business research
Publication
2012
Volume/pages
12 :5 (2012) , p. 143-149
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Management
Publication type
A2 Journal article
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
30.05.2013
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/1081280151162165141