Publication
Title
Liking for the ad and interest in purchase examined by OLS and SUR
Author
Language
English
Source (journal)
Review of business research
Publication
2012
Volume/pages
12:5(2012), p. 143-149
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 30.05.2013
Last edited 11.12.2015
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