Title
In-game advertising in context : the impact of social setting and brand type on the processing of in-game advertising
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
Etmaal van de Communicatiewetenschap 2013, February 7-8 Rotterdam, the Netherlands
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle