Publication
Title
Putting brands into play : how player experiences influence the effectiveness of in-game advertising
Author
Language
English
Source (book)
DiGRA Conference 2011, September 14-17, Hilversum, the Netherlands
Publication
2011
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 05.06.2013
Last edited 12.09.2013
To cite this reference