Putting brands into play : how player experiences influence the effectiveness of in-game advertising

Publication

Title				Putting brands into play : how player experiences influence the effectiveness of in-game advertising

Author				Herrewijn, Laura Poels, Karolien

Language				English

Source (book)				DiGRA Conference 2011, September 14-17, Hilversum, the Netherlands

Publication				2011

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

05.06.2013

Last edited

07.10.2022

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