Publication
Title
Putting brands into play : how player experiences influence the effectiveness of in-game advertising
Author
Herrewijn, Laura
Poels, Karolien
Language
English
Source (book)
Joint DiGRA meeting 2011, May 20, Eindhoven, the Netherlands
Publication
2011
UAntwerpen
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
P3 Proceeding
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
05.06.2013
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/1082450151162165141