Publication
Title
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2012
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
41:3(2012), p. 35-53
ISI
000318178200003
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 05.06.2013
Last edited 13.08.2018
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