Publication
Title
How consumers' media usage influences the optimal advertising media mix to maximize campaign recognition
Author
Language
English
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.06.2013
Last edited 05.02.2015
To cite this reference