Title
How consumers' media usage influences the optimal advertising media mix to maximize campaign recognition
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle