Publication
Title
A mixture-amount model for media mix investment optimization
Author
Language
English
Source (book)
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey
Publication
2013
UAntwerpen
Faculty/Department
Research group
Project info
Integrated Marketing Communications: Creating synergies through advertising in different media
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.06.2013
Last edited 12.09.2013
To cite this reference