A mixture-amount model for media mix investment optimization

Publication

Title				A mixture-amount model for media mix investment optimization

Author				Aleksandrovs, Leonids Goos, Peter Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing Engineering Management
Project info				Integrated Marketing Communications: Creating synergies through advertising in different media
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

18.06.2013

Last edited

07.10.2022

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