Publication
Title
I'll spread the word : the impact of managerial responses to online reviews on positive word-of-mouth intention
Author
Language
English
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.06.2013
Last edited 12.09.2013
To cite this reference