Title
I'll spread the word : the impact of managerial responses to online reviews on positive word-of-mouth intentionI'll spread the word : the impact of managerial responses to online reviews on positive word-of-mouth intention
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle