Publication
Title
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioural response
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2013
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
42:2-3(2013), p. 264-273
ISI
000318981900014
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Project info
The effect of brand placement disclosure on the responses to brand placement by adults and children
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 18.06.2013
Last edited 03.12.2018
To cite this reference