Title
Cultural power distance and global versus local advertising effects : a cross-cultural investigation in Iran, India and Belgium Cultural power distance and global versus local advertising effects : a cross-cultural investigation in Iran, India and Belgium
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle