Publication
Title
Cultural power distance and global versus local advertising effects : a cross-cultural investigation in Iran, India and Belgium
Author
Language
English
Source (book)
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 24.06.2013
Last edited 29.04.2014
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