|
Title
|
|
|
|
Cultural power distance and global versus local advertising effects : a cross-cultural investigation in Iran, India and Belgium
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey
| |
|
Publication
|
|
|
|
2013
| |
|