The impact of media enjoyment and cognitive processing styles : implications for advertising outcomes

Publication

Title				The impact of media enjoyment and cognitive processing styles : implications for advertising outcomes

Author				Kazakova, S. Cauberghe, V. De Pelsmacker, P. Pandelaere, M.

Language				English

Source (book)				Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

24.06.2013

Last edited

17.06.2024

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