Publication
Title
Consumer responses to advertising adaptation : the moderating role of national openness to foreign markets
Author
Language
English
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Stockholm
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 24.06.2013
Last edited 29.04.2014
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