Title
Consumer responses to advertising adaptation : the moderating role of national openness to foreign markets Consumer responses to advertising adaptation : the moderating role of national openness to foreign markets
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Stockholm
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle