Title
MaxSumo : a new expert approach for evaluating mobility management projects MaxSumo : a new expert approach for evaluating mobility management projects
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Law
Publication type
article
Publication
Subject
Economics
Source (journal)
Promet : traffic and transportation
Volume/pages
25(2013) , p. 286-294
ISSN
0353-5320
ISI
000321936500010
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Abstract
There is need for better understanding of how mobility management interventions work and how they affect the individuals modal choice decisions, as well as need for robust evaluation techniques allowing any behavioural changes to be observed. Changing individuals behaviour is not a one-step process and any evaluation methodology should account for this. A new standardized expert evaluation resource MaxSUMO takes this step-wise process into account. MaxSUMO is based on a new theoretical behavioural change model MaxSEM which measures individuals stage positions (their susceptibility to change behaviour) and stage movement (progression towards actual behavioural change). This paper illustrates the use of MaxSUMO by the evaluation of the mobility campaign I keep moving, even without my car undertaken by the City of Ghent
Full text (open access)
https://repository.uantwerpen.be/docman/irua/c2d028/ffac3f1d.pdf
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