Publication
Title
MaxSumo : a new expert approach for evaluating mobility management projects
Author
Abstract
There is need for better understanding of how mobility management interventions work and how they affect the individuals modal choice decisions, as well as need for robust evaluation techniques allowing any behavioural changes to be observed. Changing individuals behaviour is not a one-step process and any evaluation methodology should account for this. A new standardized expert evaluation resource MaxSUMO takes this step-wise process into account. MaxSUMO is based on a new theoretical behavioural change model MaxSEM which measures individuals stage positions (their susceptibility to change behaviour) and stage movement (progression towards actual behavioural change). This paper illustrates the use of MaxSUMO by the evaluation of the mobility campaign I keep moving, even without my car undertaken by the City of Ghent
Language
English
Source (journal)
Promet : traffic and transportation
Publication
2013
Volume/pages
25(2013), p. 286-294
ISI
000321936500010
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
[E?say:metaLocaldata.cgzprojectinf]
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 25.06.2013
Last edited 03.11.2017