Publication
Title
Singlemedium- versus multimediacampagnes : invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentie
Author
Abstract
Language
Dutch
Source (journal)
Tijdschrift voor communicatiewetenschap. - Houten
Tijdschrift voor communicatiewetenschap. - Houten
Publication
Houten : 2013
ISSN
1384-6930
Volume/pages
41:2(2013), p. 104-121
ISI
000320629800001
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
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