Title
Who was involved? The effect of stakelholder co-creation on consumers' new product valuationsWho was involved? The effect of stakelholder co-creation on consumers' new product valuations
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, 2013
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle