Publication
Title
Who was involved? The effect of stakelholder co-creation on consumers' new product valuations
Author
Language
English
Source (book)
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, 2013
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 23.07.2013
Last edited 12.09.2013
To cite this reference