The future of sub-state public diplomacyThe future of sub-state public diplomacy
Faculty of Social Sciences. Sociology
Public diplomacy magazine : special issue : Innovations in public diplomacy
8(2012), p. 23-30
University of Antwerp
In virtually no time, sub-states from across the globe have warmly welcomed the notion of public diplomacy and have started developing it in high gear. Compared to national governments they are relative late bloomers, but they have been catching up by immediately striving for more contemporary approaches to public diplomacy. In the long run, pushing public diplomacy development at a breakneck pace is no blueprint for success, however. While the future of sub-state public diplomacy holds potential, there remain several challenges to overcome.