Title
Electrifying car brands : incorporating brand personality and brand experience in product design
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 4th IASDR Conference, Diversity and Unity, Delft, October-November 2011
ISBN
978-989-732-004-0
Carrier
E-only publicatie
Target language
English (eng)
Affiliation
University of Antwerp
Handle