Publication
Title
Electrifying car brands : incorporating brand personality and brand experience in product design
Author
Language
English
Source (book)
Proceedings of the 4th IASDR Conference, Diversity and Unity, Delft, October-November 2011
Publication
2011
ISBN
978-989-732-004-0
Medium
E-only publicatie
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.07.2013
Last edited 29.03.2014
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