Electrifying car brands : taking brands into consideration in the idea generation phase

Title				Electrifying car brands : taking brands into consideration in the idea generation phase

Author				Moons, I. De Pelsmacker, P. Dewit, Ivo Du Bois, Els

Language				English

Source (book)				Design education for future wellbeing : proceedings of the 14th International Conference on Engineering and Design Education, Artesis University College, Antwerp, Belgium, 6th-7th September 2012. - Westbury, 2012

Publication				Glasgow : The Design Society , 2012

ISBN				978-1-904670-36-0

Volume/pages				p. 775-780

IR - Tijdschrift naar artikel				How to prepare students for the real front-end of innovation challenges : a methodological perspective / Jacoby, Alexis. - -, 2012

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				The role of emotions and emotional design in the adoption process of electric cars.
Publication type				P2 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

Identifier

Creation

29.07.2013

Last edited

07.10.2022

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