Publication
Title
The marketing mix
Author
van Waterschoot, Walter
Language
English
Source (book)
Companion encyclopedia of marketing / Baker, M.J. [edit.]
Publication
London
:
Routledge
,
1995
Volume/pages
Chapter 25 , p. 443-448
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/109430151162165141