Publication
Title
Joining the pack or going solo? A dynamic theory of new firm positioning
Author
Abstract
The question of new firm positioning in the marketplace and entrant's subsequent long-term performance lies at the heart of strategic entrepreneurship. We suggest a dynamic theory of new firm positioning that hinges on an important feature of the competitive environment: industry-level product diversity. The key argument is that industry-level product diversity drives imitation or differentiation at entry, which in turn shapes the exit likelihood of new entrants. So, in our theory, the extent of the new entrant's product portfolio overlap with all the industry's incumbents takes center stage. Support for our logic is obtained fromthe analysis of the life histories of 640 British motorcycle producers during the period 18991993.
Language
English
Source (journal)
Journal of business venturing. - Amsterdam
Publication
Amsterdam : 2013
ISSN
0883-9026
Volume/pages
28:4(2013), p. 511-527
ISI
000320350400004
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 23.08.2013
Last edited 15.09.2017
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