Title
Joining the pack or going solo? A dynamic theory of new firm positioning Joining the pack or going solo? A dynamic theory of new firm positioning
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Subject
Economics
Source (journal)
Journal of business venturing. - Amsterdam
Volume/pages
28(2013) :4 , p. 511-527
ISSN
0883-9026
ISI
000320350400004
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
The question of new firm positioning in the marketplace and entrant's subsequent long-term performance lies at the heart of strategic entrepreneurship. We suggest a dynamic theory of new firm positioning that hinges on an important feature of the competitive environment: industry-level product diversity. The key argument is that industry-level product diversity drives imitation or differentiation at entry, which in turn shapes the exit likelihood of new entrants. So, in our theory, the extent of the new entrant's product portfolio overlap with all the industry's incumbents takes center stage. Support for our logic is obtained fromthe analysis of the life histories of 640 British motorcycle producers during the period 18991993.
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