An NFC- based customer loyalty system
Faculty of Sciences. Mathematics and Computer Science
Faculty of Applied Engineering Sciences
Engineering sciences. Technology
MOBILITY 2011, the First International Conference on Mobile Services, Resources and Users
Customer loyalty systems that use barcode-based cards have gained a lot of popularity in the last decades, resulting in customer wallets that are overwhelmed with barcode-based loyalty cards. In this paper, a solution for this problem is provided. Based on general and market research of customer loyalty systems, a customer loyalty system that uses NFC (Near Field Communication) technology is designed that requires only one NFC medium (e.g. an NFC-enabled smart card or an NFC-enabled mobile device) for each customer, which is capable of holding multiple visual loyalty cards.