Publication
Title
How do health care customers value 'cure' and 'care' online? Integrating marketing and text mining approaches for scale development
Author
Language
English
Source (book)
Proceedings 2013 INFORMS Marketing Science Conference, Istanbul, Turkey (July 11-13, 2013)
Publication
2013
UAntwerpen
Faculty/Department
Research group
Project info
How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 20.11.2013
Last edited 21.11.2013
To cite this reference