How do health care customers value 'cure' and 'care' online? Integrating marketing and text mining approaches for scale development

Publication

Title				How do health care customers value 'cure' and 'care' online? Integrating marketing and text mining approaches for scale development

Author				Van Oerle, Sarah Lievens, Annouk

Language				English

Source (book)				Proceedings 2013 INFORMS Marketing Science Conference, Istanbul, Turkey (July 11-13, 2013)

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development.
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

20.11.2013

Last edited

07.10.2022

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