Title
How do health care customers value 'cure' and 'care' online? Integrating marketing and text mining approaches for scale development How do health care customers value 'cure' and 'care' online? Integrating marketing and text mining approaches for scale development
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings 2013 INFORMS Marketing Science Conference, Istanbul, Turkey (July 11-13, 2013)
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle