How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development

Publication

Title				How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development

Author				Van Oerle, Sarah Lievens, Annouk Mahr, Dominik

Language				English

Source (book)				Proceedings 2013 Frontiers in Service Conference, Taipei, Taiwan ( July 4-7, 2013)

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				How do health care customers value 'cure' and 'care' online? A marketing and text mining approach towards scale development.
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

20.11.2013

Last edited

07.10.2022

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