Title
The repeat purchase model and the reassuring function of commercial genresThe repeat purchase model and the reassuring function of commercial genres
Author
Faculty/Department
Faculty of Applied Economics
Research group
Management
Faculty of Applied Economics - other
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
2012 ABC Europe Conference, Nijmegen 30 mei - 2 juni 2012
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle