Title
Consumer responses to brands placed in Youtube movies : the effect of prominence and celebrity endorser expertise
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Long Beach, Calif. ,
Subject
Economics
Mass communications
Source (journal)
Journal of electronic commerce research. - Long Beach, Calif.
Volume/pages
14(2013) :4 , p. 287-303
ISSN
1526-6133
ISI
000331377300001
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Full text (open access)
https://repository.uantwerpen.be/docman/irua/5774e6/f2300f3c.pdf
E-info
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Handle