Publication
Title
Consumer responses to brands placed in Youtube movies : the effect of prominence and celebrity endorser expertise
Author
Language
English
Source (journal)
Journal of electronic commerce research. - Long Beach, Calif.
Publication
Long Beach, Calif. : 2013
ISSN
1526-6133
Volume/pages
14:4(2013), p. 287-303
ISI
000331377300001
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 19.12.2013
Last edited 10.07.2017
To cite this reference