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Title
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Consumer responses to brands placed in Youtube movies : the effect of prominence and celebrity endorser expertise
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Author
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Language
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English
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Source (journal)
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Journal of electronic commerce research. - Long Beach, Calif., [200-], currens
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Publication
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Long Beach, Calif.
:
2013
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ISSN
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1938-9027
[print]
1526-6133
[online]
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Volume/pages
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14
:4
(2013)
, p. 287-303
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ISI
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000331377300001
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Full text (open access)
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