Publication
Title
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Author
Language
English
Source (book)
Advances in advertising research : 4 : The changing role of advertising / Rosengren, S. [edit.]; e.a.
Publication
Berlin : Springer, 2013
ISBN
978-3-658-02364-5
Volume/pages
p. 379-390
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 19.12.2013
Last edited 11.12.2015
To cite this reference