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Title
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Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
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Author
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Language
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English
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Source (book)
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Advances in advertising research : 4 : The changing role of advertising / Rosengren, S. [edit.]; e.a.
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Publication
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Berlin
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Springer
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2013
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ISBN
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978-3-658-02364-5
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Volume/pages
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p. 379-390
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