Title
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Berlin :Springer, [*]
Subject
Economics
Mass communications
Source (book)
Advances in advertising research : 4 : The changing role of advertising / Rosengren, S. [edit.]; e.a.
ISBN - Hoofdstuk
978-3-658-02364-5
vabb
c:vabb:373184
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle