Title
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more then 1000 TV commercials The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more then 1000 TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Subject
Economics
Mass communications
Source (journal)
International journal of research in marketing. - Amsterdam
Volume/pages
30(2013) :4 , p. 383-394
ISSN
0167-8116
ISI
000327807800006
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
E-info
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