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Title
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more then 1000 TV commercials
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Author
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Language
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English
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Source (journal)
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International journal of research in marketing. - Amsterdam
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Publication
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Amsterdam
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2013
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ISSN
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0167-8116
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DOI
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10.1016/J.IJRESMAR.2013.04.004
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Volume/pages
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30
:4
(2013)
, p. 383-394
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ISI
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000327807800006
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Full text (Publisher's DOI)
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Full text (publisher's version - intranet only)
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