Publication
Title
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more then 1000 TV commercials
Author
Language
English
Source (journal)
International journal of research in marketing. - Amsterdam
Publication
Amsterdam : 2013
ISSN
0167-8116
Volume/pages
30:4(2013), p. 383-394
ISI
000327807800006
Full text (Publishers DOI)
Full text (publishers version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 09.01.2014
Last edited 28.04.2017
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